Domain 11: Business Principles and Practices

Research

A. Industry statistics
B. Market research

Accounting and finance

A. Chart of accounts
B. Costing strategy
C. Reporting and profitability

Human resources

A. Insurance
B. Wages and benefits
C. Management
D. Hiring practices
E. Employees
F. Training

Marketing

A. Branding
B. Strategic goals
C. Sales
D. Marketing
E. Outreach and engagement
F. Cross platform strategies

Merchandising

A. Packaging and paper goods
B. Signage
C. Visual merchandising
D. Merchandising hot zones
E. Impulse shopping