ACS Webinar: ABC: Always Be Cheesing
“Sales”. A scary - even dirty - word. But does it have to be? One of the key virtues of cheese is its power to bring people together. In the art of selling cheese, we can discover an extension of this power: through relationship-building, storytelling, and the magic of people finding common ground through a shared experience. What does it mean to sell? How can we all use sales in what we do? Can sales actually be fun? We hope by the end of this session, your answer will be a resounding "yes"!
Date: Wednesday, June 17, 2026
Time: 1:00 PM MT / 3:00 PM ET
Free for ACS members or $25 for nonmembers
REGISTER HERE
The recording will be posted to the ACS Learning Center after.
Meet Your Speaker!
Michael Sadler has made a living in specialty food for over two decades. After years in New York third wave coffee scene, he pivoted to the world of specialty cheese. As a sales leader at Forever Cheese, he drives regional and independent development, spearheads new partnerships, and engages the industry via webinars and other public events. He has sold to everyone from neighborhood cheese and coffee shops, to luxury hotels and Michelin restaurants , as well as major food retailers and distributors coast to coast.
Event Details
Date: Wed, Jun. 17, 2026
Time: 3:00 PM - 4:00 PM
Organizers:
- American Cheese Society
Cost: Free for ACS Members, $25 for Nonmembers
