ACM Passport Program
This October is American Cheese Month, and cheese shops around the country can celebrate by participating in the American Cheese Month Passport Program.
Designed to generate enthusiasm for American artisan, farmstead, and specialty cheeses, the passport program invites customers to purchase an American Cheese Month Passport at their local retailer for $10. All revenue from passport sales is donated to the nonprofit American Cheese Education Foundation to support critical cheese industry research and scholarships for cheesemakers, retailers, students, and chefs to attend the Annual ACS Conference.
The passport provides customers with a special discount on American artisan cheeses between October 1-31.
If you are a retailer interested in participating in the American Cheese Month Passport Program, please check out our FAQs and sign up below!
Frequently Asked Questions for Participating Retailers
Q: What is the American Cheese Society?
A: The American Cheese Society (ACS) is the leading organization supporting the understanding, appreciation, and promotion of farmstead, artisan, and specialty cheeses produced in North America. Over 1,500 members strong, ACS provides advocacy, education, business development, and networking opportunities for cheesemakers, retailers, enthusiasts, and extended industry. ACS strives to continually raise the quality and availability of cheese in North America. To learn more, visit www.cheesesociety.org.
Q: What is American Cheese Month?
A: Founded in 2011 by the American Cheese Society, American Cheese Month is an annual celebration of America’s artisan, farmstead, and specialty cheeses, and the farmers, cheesemakers, distributors, retailers, chefs, and educators who bring them to the table. The goal of the month-long October celebration is to raise awareness of the quality and diversity of American cheeses, as well as to increase support for family farms and traditional cheese production methods. Revenue from select events and programs, including the American Cheese Month Passport Program, supports the nonprofit American Cheese Education Foundation.
Q: What is the American Cheese Education Foundation?
A: The American Cheese Education Foundation, the American Cheese Society’s sister organization, is a 501(c)(3) non-profit organization created to educate people about the art and science of artisanal and specialty cheese. The foundation funds cheesemaker scholarships to the American Cheese Society’s Annual Conference and supports other educational activities that are designed for members of the cheese community.
Q: Do I need to discount a different American cheese each day in October?
A: No. You may discount all of your American cheeses, just a small selection, or specific individual cheeses throughout the month — whichever model works best for your business.
Q: Can ACS help to market my participation in the passport program?
A: As an American Cheese Month Passport Program participant, ACS will market your involvement in the program on the American Cheese Month website, via e-blasts, and via our Facebook and Twitter pages. We encourage you to promote your involvement via social media as well, using the hashtag #AmCheeseMonth.
Q: How do I donate the proceeds from passport sales to the American Cheese Education Foundation (ACEF)?
A: At the end of October, checks made out to “ACE Foundation” can be mailed to the address below:
American Cheese Society
Attn: Passport Program
2696 S. Colorado Boulevard, Suite 570
Denver, CO 80222
Q: Can my business receive a tax donation for donating passport revenue?
A: The American Cheese Education Foundation is a 501(c)(3) charitable foundation; as such, your donation of revenue from passport sales is tax deductible. If you would like a receipt for tax purposes after sending a donation to the American Cheese Education Foundation, please contact the ACS office at 720-328-2788.
Q: How do I sign up to participate in the American Cheese Month Passport Program?
A: To register as a participant in the American Cheese Month Passport Program, contact ACS at firstname.lastname@example.org or 720-328-2788.
Q: What if I have more questions?
A: We’re happy to help! Just contact the ACS office at 720-328-2788.